Privacy Policy for Customers of Hanwell Florist

Name: TRUE ROMANCE
Brand: Hanwell Florist
Price: 110.00 GBP
Availability: InStock

Our Commitment to Your Privacy

At Hanwell Florist, we know privacy matters. This Privacy Policy explains how we collect, use, and protect the personal data of all customers who place orders with Hanwell Florist in Hanwell and the surrounding districts. Our practice complies with the General Data Protection Regulation (GDPR) and UK data protection law. We want you to feel confident that your information is managed securely and transparently.

Scope of this Policy

This Privacy Policy applies to all interactions and orders made by customers of Hanwell Florist in Hanwell and its surrounding districts, whether the order is placed online, by phone, or in store. By placing an order, you confirm you have read and understood these terms regarding how your personal data is processed and protected.

What Data We Collect

Hanwell Florist collects, stores, and processes personal data necessary for the preparation, delivery, and follow-up of your orders. The types of data we may collect include:

Identity Data: Your name, and the name of the recipient (when ordering for someone else).
Contact Data: Address, delivery location, postcode, and telephone number.
Order Data: Details relating to your flower or gift order, messages for recipients, and order history.
Payment Data: (where applicable) Information related to the payment method used, such as payment card details (handled securely via our payment processors).
Communication Data: Records of your interactions with us, including customer service queries, feedback, or complaints.
Technical Data: For website customers, we may automatically collect, via cookies and analytics tools, information such as IP address, browser type, and device used.

We do not knowingly collect or process personal data from children under the age of 16 unless consent is provided by a responsible adult.

Lawful Basis for Processing Your Data

Under GDPR, we must have a lawful basis for each data processing activity. Hanwell Florist processes your personal data on the following bases:

Contractual Necessity: To fulfil your order and provide agreed goods and services.
Legal Obligation: To comply with applicable laws, such as accounting regulations or responding to third-party legal requests.
Legitimate Interests: For operational reasons, such as handling customer service queries, improving our services, and ensuring security and fraud prevention. In each case, we assess that our interests do not override your rights.
Consent: We will seek your explicit consent before using your data for direct marketing communications. You can withdraw this consent at any time.

How We Use Your Data

We use your personal data to:

Process and deliver your orders, including arranging delivery to recipients as instructed.
Contact you about your order(s) or queries that require clarification.
Manage payment transactions securely with authorised payment processors.
Maintain records of your transactions for our accounting and legal obligations.
Improve our services by analysing aggregated and anonymised data.
Send you relevant communications, subject to your preferences and any required consent.

How Long We Retain Your Data

We retain your personal data only as long as necessary for the purposes for which it was collected, and in accordance with our legal and regulatory obligations.

Order and Transaction Data: Retained for up to 7 years to comply with accounting and tax laws.
Customer Communication: Retained for up to 3 years after your last order for service improvement and handling any further queries.
Marketing Consent: Retained for as long as your consent remains valid or until you opt out.
Technical Data: Retained as required for analytics purposes (in anonymised or aggregated format whenever possible).

At the end of these periods, your information will be securely deleted or anonymised.

Sharing Your Data with Processors

We share your data only as necessary to fulfil your order and run our business. Parties who may process your data on our behalf, under written agreements and strict confidentiality, include:

Payment Processors: Securely handle card payments and banking transactions.
Delivery Partners: Assist in delivering your flowers and gifts to the specified address.
IT Service Providers: Support our website, customer management, and secure data storage.
Accountants and Legal Advisors: When required for compliance with our financial and legal obligations.

All such processors are required to adhere to the same high standards of data protection, and will never use your data for their own purposes. We do not sell, rent, or trade your personal data with third parties for marketing purposes.

Your Rights Under GDPR

Under GDPR, you have important rights regarding your personal data. These include:

Right to Access: You may request a copy of the personal data we hold about you.
Right to Rectification: You can ask us to correct any inaccurate or incomplete data.
Right to Erasure: Also known as the 'right to be forgotten'; you may ask us to delete your personal data where it is no longer needed or where you withdraw consent.
Right to Restrict Processing: You can request that we limit how we use your data.
Right to Data Portability: Where applicable, you may ask us to provide your data in a structured, commonly used electronic format.
Right to Object: You may object to the processing of your personal data for certain purposes, including direct marketing.
Right to Withdraw Consent: Where used, you can withdraw your consent at any time.

If you wish to exercise any of these rights, please contact us using the contact details provided when you placed your order or via the platform you used (in person, online, or by phone). We will respond promptly and in accordance with GDPR requirements.

Security Measures

We take the security of your personal data seriously. Hanwell Florist implements appropriate technical and organisational measures to prevent unauthorised access, loss, misuse, or disclosure of your personal information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. Any substantial changes will be communicated by a prominent notice on our website or at the point of order. The most current version will always be available to you upon request.

Contacting Us

If you have any questions about this Privacy Policy or how your data is handled at Hanwell Florist, please get in touch with us at our store or through the method you used to place your order. We are here to help and take your privacy concerns seriously.